![]() ![]() A year later, in December 1999, the company was purchased by Intuit and was rebranded as Quicken Loans. But Rock Financial began working on achieving this goal, and launched in 1999-this was the beginning of the company’s digital mortgage business, designed to offer a simple and easy process for customers. Since the internet was still gaining traction with the general population, this goal likely seemed like a stretch at the time. In 1998, Gilbert emailed his staff explaining that his eventual goal was to put the entire mortgage process online. ![]() But this “Mortgage in a Box” was just the first step toward a truly simplified mortgage process. Gilbert’s goal was to simplify the mortgage process for customers-before the internet was widely used, this meant mailing mortgage documents to customers so they could sign them at home. Rock Financial, a mortgage broker, was founded in 1985 by Dan Gilbert and became a mortgage lender in 1988. However, the history of the company can get a little confusing. While both Rocket Mortgage and Quicken Loans are recognizable names in the mortgage industry, many people don’t realize that they are actually one and the same. ![]()
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